Creative
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Nationwide #BrandNew

Social Media

Nationwide #BrandNew

Social

To demonstrate that Nationwide puts people before profits, we combed Twitter for people having a bad day and tried to make it right for them. Each person was served a personalized animation leading to a gift card they could redeem to “fix” their situation. Amazing how people respond when an insurance company does a little something human.

 
 

Here's what some unsuspecting tweeters recieved from us...


Here are some examples of the buzz it created...