Nationwide #BrandNew

Social Media

Nationwide #BrandNew


To demonstrate that Nationwide puts people before profits, we combed Twitter for people having a bad day and tried to make it right for them. Each person was served a personalized animation leading to a gift card they could redeem to “fix” their situation. Amazing how people respond when an insurance company does a little something human.


Here's what some unsuspecting tweeters recieved from us...

Here are some examples of the buzz it created...