Branded Content/Digital/Social Media/PR
One Show silver—Integrated Branding
D&AD in book—Integrated
Every manufacturer says they make the toughest ATVs. Polaris set out to prove it. We got their CEO to challenge all the major competitors’ CEOs to “duel” in a series of riding competitions. Rich media, wild postings and a CEO blog were used to spread the word and get enthusiasts involved. Once at the site, they could voice opinions, follow acceptance updates, play games, and perhaps most importantly, weigh in on the design of the challenges.