Juror: Cannes, One Show, ADC
Panelist: 3% Conference
I took the leap to client side last year and I’m simply smarter because of it. My insights on what a brand faces, needs and where opportunity potentially lies, have grown exponentially. I sat on the other side of agency pitches (fascinating), saw both the disruption and success caused by transitioning to a digital first model, and worked on some of the most unique projects of my career. Add to that an agency history working on cars, insurance, finance, fashion, athletic gear, travel and tourism, fast food, nutrition and airlines, and you have a picture of my diverse experience. My creative ethos, however, has been quite singular. Make great work happen in a positive environment. I love the hunt for brilliant ideas, working with teams to get there, and the strategic digging necessary to best tee them up.
With our constantly changing media and social landscape, I don't think there's ever been a more exciting and opportune time for brands to create relevance and value in people's lives. And isn't that what it's all about?
Disney: Director, Creative
McKinney: Executive Creative Director
The Martin Agency: Writer