Nationwide Super Bowl
"The #1 spot on the Super Bowl" —Rolling Stone
"#1 Super Bowl Spot" —BuzzFeed
When you’re a big insurance company, a little empathy goes a long way to humanize you. So when it came to playing on the biggest ad stage there is, that was our winning formula. Well, that and some pretty good casting.
The second screen opportunity seemed obvious. Leverage Mindy’s huge fan base by tweeting this pic out real-time the moment it occurred in our spot. It was one of the most shared social posts on the Super Bowl.
If imitation is the sincerest form of flattery, why thank you Doritos for choosing to spoof us within moments of our spot running.